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Search Specialist

We are passionate about the quality of our work, our environment and continuing to foster an entrepreneurial culture amongst everyone on our team. We encourage you to think big, to innovate and to help us craft a company that is best-in-class amongst our peers.

Job Summary

The Search Specialist manages the paid search, YouTube, Google Display Network and Gmail Sponsored Promotion campaigns for an assigned portfolio of True Media clients. The Search Specialist must have an understanding of paid search campaign management practices and the ability to implement those practices to deliver exceptional results on behalf of True Media clients. The Search Specialists, under the direction of the Search Supervisor, will be responsible for adhering to process, workflow and established best practices that enable the Search department to continually perform in an efficient and organized manner. The Search Specialist may be required to help with Analytics, SEO and data measurement/tracking responsibilities.

Responsibilities and Duties

  • Provide hands-on execution of campaign set-up, optimization and analysis of paid search, YouTube, Google Display Network and Gmail Sponsored Promotion campaigns for a portfolio of True Media. 
  • Assist the Digital Project Manager in the creation of proposals and estimates for paid search, YouTube, Google Display Network and Gmail Sponsored Promotion campaigns. 
  • Communicate with Search Supervisor, search engine representatives (i.e. Google & Bing) and consultants to ensure that search campaigns meet performance goals.
  • Maintain strong communication of campaign performance, challenges and status updates to Search Supervisor, AMD-Digital and core internal team.
  • Develop and maintain strong working relationships with vendors and peers. 
  • Maintain pacing and status documents both internally and externally.
  • Issue reports, as needed, on effectiveness of paid search, YouTube, Google Display Network and Gmail Sponsored Promotion campaigns.
  • Reconcile assigned invoices for AdWords and Bing campaigns.

Qualifications and Skills

  • Must achieve and/or maintain full Google, Bing, Google Analytics and DoubleClick certifications. 
  • Proficient with and knowledgeable of industry tools and systems for search advertising. 
  • Have understanding of paid search campaign management and optimization best practices; SEO experience also a plus.
  • Maintain ability to implement various optimization techniques for search campaigns. 
  • Must be able to analyze metrics from search campaigns and provide insightful and constructive observations/recommendations to Account Planners, Digital Project Managers and clients.

Education and/or Experience

Bachelor's degree from four-year college or university, degree or concentration in advertising, marketing or communications preferred; or two years related experience and/or training; or equivalent combination of education and experience.

Benefits and Perks

Paid Time Off  -   Flex Time -   Paid Holidays off

401(k), True Media matches up to 3% of your semi-monthly payroll contribution. Additionally, accrued unused PTO and a portion of profit sharing will be paid as an employer contribution each year.  

Profit Sharing, as a direct benefit of the company’s profitability, employees are shared a portion of the profits annually.

Corporate Wellness, chair massages are available to each employee once per month.

Corporate Updates and lunch, offices gather once a month for a corporate update followed by a large catered lunch. 

Sponsored Events, True Media’s strong relationships often means sponsored lunches, gifts, or tickets to local events or programs.

Service Awards, employees are given company gifts when they reach their 5, 10, 15, 20, 25, and 30 years working with True Media.

#TrueEngagement, Our employees created an engagement model to Transform, Reward, Unite and Energize our colleagues.

Major Medical Insurance, two plan options available. True Media pays 75% of the employee only premium cost. Dental and Vision Insurance;True Media pays 50% of the employee only premium cost for dental.

Short Term and Long Term Disability, True Media pays 100% of the premium costs. 

Life and ADD Insurance Coverage, total premium paid by True Media, no cost to employee.



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